For this project, I crafted a visual identity kit for Henry&Lo, a small business in the making, specializing in thrifted and vintage children's items. My work included designing a playful and nostalgic logo, establishing a warm and playful color palette, and selecting complementary typography to reflect the brand's charm. I also developed a cohesive branding system, including mock Instagram posts, feed inspo, and marketing materials, to help the brand tell its story.