As Vice President of Marketing for Alpha Phi, I created and managed content for our chapter’s social media platforms, enhancing engagement and showcasing our values. This role allowed me to combine creativity and strategy to strengthen our online presence and connect with our community.
This is one of the recruitment videos I made for my sorority to showcase during our sisterhood round of recruitment. My goal was to capture the personality and spirit of our chapter, starting with heartwarming clips of little girls sharing that they aspire to be Alpha Phis. After posting this video on Instagram following recruitment, the Alpha Phi Foundation featured three of my clips in their 2024 Alpha Phi Foundation Impact Video, furthering the reach and impact of this project.
This is a reel from one of our philanthropy events, Mr. Heartthrob. It summarizes the event while spotlighting each contestant's unique personality, quirks, and charm in a way that captures the essence of the competition. Below are some of the edits I created for the event to help promote it.
