For Makeup by Mario, I developed a comprehensive creative campaign centered on the concept 'Beauty Uncomplicated'. This strategy addressed a single challenge the brand faces, which I identified as standing out in a saturated makeup market by positioning Makeup by Mario as the solution to overwhelming choices in beauty products. This campaign leveraged the brand's strengths - a curated selection of professional-grade products and the expertise of founder Mario Dedivanovic - to appeal to beauty enthusiasts aged 18-30 who seek simplicity without compromising quality.
This project allowed me to showcase my design skills and ability to maintain brand consistency across various media. From the sleek, minimalist aesthetic of the billboard designs to the cohesive visual language used in social media posts, I ensured that every element of the campaign reinforced the 'Beauty Uncomplicated' message while adhering to Makeup by Mario's established brand identity. Throughout the campaign, I ensured to maintain a consistent visual and messaging approach, effectively translating strategic insights into appealing advertisements across multiple platforms. This demonstrated not only the brand's commitment to uncomplicated beauty solutions but also my proficiency in creating a cohesive, multi-channel creative campaign.
Note: While the full campaign INCLuded a wide range of advertisements and materials, this portfolio showcases select key pieces to provide a brief overview of the project's scope and execution.This creative brief lays the groundwork for the Makeup by Mario 'Beauty Uncomplicated' campaign. It identifies the brand's unique opportunity in a crowded makeup market and outlines my strategic approach to address it.
