This project involved developing a comprehensive campaign strategy for Chick-fil-A. The challenge was to identify a key issue facing the brand and create an innovative solution. Through in-depth analysis, I discovered that Chick-fil-A's breakfast menu wasn't as well-known as their lunch and dinner offerings. To address this, I developed a strategic campaign to increase awareness and trial of Chick-fil-A's breakfast menu among our target audience, positioning Chick-fil-A as the go-to option for high-quality, delicious breakfast on the go.
The resulting 'Breakfast Battle' campaign was designed to challenge competitors, engage customers in a fun and interactive way, and ultimately establish Chick-fil-A as the ultimate breakfast option. This project showcases my ability to identify brand challenges, develop targeted solutions, and create a cohesive, multi-faceted campaign strategy.
This creative brief served as the cornerstone for developing the Chick-fil-A breakfast campaign strategy. It encapsulates the key insights gained from extensive research, including my audience, company, brand, and competitive analyses.
